Latest News and Stories

Check the latest news and stories at Miele X. Discover the people and projects powering our digital growth.

Two smiling Miele X team members, Brano Ramsak and Eddie Laan, introduce the first 3D configurator for outdoor cooking.
Designing the future of outdoor cooking: how Miele X developed Miele’s first 3D configurator

70+ SKUs. 50 stakeholders. 1 priority: inspiring our customers to design and enjoy their dream outdoor kitchen. In support of the biggest product launch in Miele’s recent history, Miele X made a huge collaborative effort to create a fully 3D outdoor cooking configurator that fits into a wider omnichannel customer journey.

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Tech Program Lead Robert van Rooijen stands smiling next to a headline about Miele X boosting conversions through customer reviews.
The power of social proof: How Miele X is driving conversion by sharing customer ratings and reviews across markets

Did you know that the presence of customer reviews can increase a product’s conversion by up to 4%? At Miele X we’re tapping into the power of social proof by taking reviews and recommendations collected on our own webshop, and syndicating them across our entire retail network, including our retail partners.

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Two smiling Miele X team members stand in front of a red background with text about their new AI Shopping Assistant project.
Empowering confident choices: How Miele X developed its first AI Shopping Assistant

At Miele X, we believe innovation starts with understanding people. When our teams explored how AI could enhance the online shopping experience, the goal wasn’t to build a chatbot, but to solve real customer challenges. The result? An AI Shopping Assistant that helps customers make confident choices, with conversion rates doubling in our first pilot market. 

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Two friendly frontend engineers from Miele, smiling and standing together, promoting teamwork and creativity with AI.

Using LLMs to support more collaboration and creativity

Fabian Kolk, CRM Project Manager at Miele, smiling confidently with text about delivering a new digital customer platform.

Enhancing the digital experience – delivering a new customer engagement platform

Two smiling UX experts from Miele & Cie. KG stand together, promoting strong UX for better customer satisfaction.

Creating a strong UX foundation as an essential step towards customer satisfaction

Two friendly team members from Miele’s front end crew stand together, smiling, with a headline about leading eCommerce transformation.

Leading the transformation to a Headless eCommerce platform