70+ SKUs. 50 stakeholders. 1 priority: inspiring our customers to design and enjoy their dream outdoor kitchen. In support of the biggest product launch in Miele’s recent history, Miele X made a huge collaborative effort to create a fully 3D outdoor cooking configurator that fits into a wider omnichannel customer journey.

Did you know that the presence of customer reviews can increase a product’s conversion by up to 4%? At Miele X we’re tapping into the power of social proof by taking reviews and recommendations collected on our own webshop, and syndicating them across our entire retail network, including our retail partners.

At Miele X, we believe innovation starts with understanding people. When our teams explored how AI could enhance the online shopping experience, the goal wasn’t to build a chatbot, but to solve real customer challenges. The result? An AI Shopping Assistant that helps customers make confident choices, with conversion rates doubling in our first pilot market.