Consumer Journey & Automation Content Manager​

About Miele   
 
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. 

Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the  

world who are committed to making our products even better every day - and help us to expand our innovation leadership.

About your workplace

Key Responsibilities​

Journey Mapping Analysis, Planning & Governance​

• Audit and document content touchpoints across all channels, identifying gaps and opportunities.​

• Collaborate with channel leads to align on customer needs, technical specs, and brand guidelines.​

• Guide & govern channel content teams in planning & producing consumer centric content, which is coherent & consistent across all channel content touchpoints.​

Automation & Requirements​

• Evaluate existing content workflows to flag high impact automation candidates (e.g., auto tagging, variant generation, template rendering).​

• Focus specifically on how content variations are integrated into channels, and articulate requirements..​

• Identify and write clear user stories. Guide & collaborate with relevant stakeholders on technical specs for Aprimo configurations and MarTech integrations.​

Production Management​

• Brief, oversee, and quality check channel content agency partners to deliver channel ready assets on time and on budget. ​

• Coordinate with the lead in house Platforms & Processes team to build, test, and deploy automation rules in Aprimo in a support role. ​

Data & Insights​

• Gather and synthesize performance data (engagement, conversion, efficiency gains) from Google Analytics, CRM, DAM logs, etc.​

• Create recommendations to improve content effectiveness.​

• Build and maintain intuitive dashboards to track time to publish, error rates, content usage, and business impact. ​

Continuous Improvement​

• Monitor automation outcomes and iterate: optimize metadata schemas, rendition presets, and workflow triggers​

• Share learnings and best practices in monthly “Content Automation” syncs with stakeholders.​

Competencies/Skills for position​

The ideal candidate has a strong background in digital marketing, content creation, and data-driven decision-making.​

• 3+ years in content operations, marketing automation, or digital project management—ideally within premium or e commerce brands.​

• Proven track record of mapping customer journeys and defining end to end content workflows.​

• Hands on with a DAM platform (Aprimo or similar) and MarTech tools (email builders, CMS, analytics).​

• Strong ability to translate business needs into technical requirements and project plans.​

• Data driven mindset: comfortable mining, aggregating, and visualizing data in dashboards (e.g., Tableau, Power BI).​

• Excellent communication and stakeholder management: clear, concise, and collaborative.​

• Detail oriented with a passion for process optimization and automation.​

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